From Launching New Services to a Tai Lopez Mastermind: How Our Agency Hit 145K MRR and is Set to Break 200K Months

Marvin Sanginés

Intro [0:00]

Catching Up with Niels Klement (Perspective CMO) [0:20]

• Discussion with Niels Klement reveals Perspective's current strategic focus and future plans.

  

  • US Market Dominance: The company has achieved significant success in the US market.
  • AI Feature Integration: Working on integrating intriguing AI features to enhance platform capabilities.
  • Marketing Platform Evolution: Shifting from solely funnel-based marketing to a broader marketing platform with AI integration for faster building and improved performance.
  • International Expansion Strategy:
    • The company has peaked in the German market, achieving 8-figure Annual Recurring Revenue (ARR).
    • Instead of shifting to new audiences (e.g., SMBs) within Germany, which would require significant strategic and product changes, they are focusing on international expansion.
    • The strategy is to move into new geographical locations (like the US) with the same successful playbook and target audience.

Launching Appointment Setting Services [5:11]

• Introduction of Joel and the new appointment setting service.
  • Service Overview: The agency, Notus, primarily provides content for personal branding clients to build reach and trust. To further drive sales, they are launching an appointment setting service.
  • Joel's Role: Joel, with prior experience in appointment setting at other agencies, was brought on to coach the team and build out this new service.
  • Expansion Plan: The service will first be offered to existing Notus clients and then to new clients, becoming an additional value-add to their existing personal branding offerings.
  • Joel's Background:
    • Started in sales after losing crypto earnings.
    • Gained experience through various agencies and consulting.

How to Book 40 Meetings/Month [9:01]

• Joel shares key advice for effective direct message (DM) setting to book appointments.
  • Common Mistakes:
    • Believing in "magic scripts."
    • Pitching immediately in the first message.
    • Mass-sending generic pitches.
  • Effective Strategy (The Key to DM Setting):
    • Start conversations very casually, simulating a friendly chat.
    • Ask questions to uncover pain points, their reasons for not solving them, and priority levels.
    • The goal is to make a call feel like the "next logical thing," offering to take a look and help if relevant.
  • Performance Benchmark: Aim for 10 appointments per week, totaling around 40 per month.
  • Scalability: Emphasizes that these results are achieved with limited time (2 hours/day) and can be significantly scaled with full-time setters.

How We Use Leverage LinkedIn Lead Magnets [12:04]

• Explanation of Notus's strategy for collecting emails and building their list using LinkedIn.
  • Mechanism:
    • Post content offering a valuable resource (e.g., crash course, founder breakdowns, Notion templates).
    • People comment "LinkedIn DMs" (or similar calls to action).
    • They receive a DM with a link to a dedicated landing page.
  • Email Collection: The landing page requires users to enter their email address.

    

  • Double Opt-in: Users receive a confirmation email, which they must click to confirm their subscription. This is crucial for maintaining a healthy email list and high deliverability rates.
  • Resource Access: After confirming, they are redirected to the actual resource.
  • Results: This playbook has helped grow their email list to over 5,000 confirmed subscribers.

Spontaneous Copenhagen Trip - Tai Lopez Mastermind Invite [15:03]

• Marvin and Salem receive an unexpected invitation to a high-level mastermind.
  • The Invitation: Invited to Tai Lopez's mastermind in Copenhagen on very short notice due to interest in Notus's LinkedIn and personal branding services.
  • Anticipation: Unsure what to expect from Tai Lopez personally or the caliber of attendees, but conducting research and approaching with a "beginner's mind."
  • Contribution: They will also be hosting a workshop on their LinkedIn playbook, which requires condensing a 2-2.5 hour session into one hour.

Business Update: 145K MRR & Hitting 200K Months [18:08]

• Marvin shares significant business growth milestones and current challenges.
  • Monthly Recurring Revenue (MRR): Currently at 145K projected MRR, nearly hitting their Q2 goal of 150K.

    

  • Invoice Volume: July is projected to be their most successful month, invoicing over 200K, including setup fees and one-time projects (personal brand incubators) that are not part of MRR.
  • Biggest Bottleneck: Fulfillment capacity due to a high volume of projects and deals in the pipeline that cannot be immediately fulfilled.
  • Operational Challenge: Luca (COO) and Max (Head of Content) are carrying a heavy project load. New clients cannot be onboarded until August.
  • Solution Focus: Need to redistribute workload among content strategists to free up Luca and Max for high-leverage projects (case studies, high-revenue clients) while ensuring a smooth client transition.

Reflection with My Dad [20:05]

• A brief, personal call with his father discussing the upcoming trip to Copenhagen.

A Note for All of You [22:18]

• Marvin expresses gratitude to his audience.
  • Appreciation: Thanks viewers for their comments and silent support, which inspires him to continue creating content.
  • Motivation: Emphasizes that even a few dozen views are enough motivation, reaffirming his commitment to consistency.

Touch Down in Copenhagen [24:40]

• The journey to Copenhagen and initial impressions.
  • Travel: Spontaneous flight booked, arriving late at night.
  • Hotel Mix-up: Went to the wrong hotel first but ended up in a nicer location in the heart of Vestbro.
  • Pre-Mastermind Prep: Planning to grab coffee in the morning and prepare the presentation for the workshop.

BTS of Tai Lopez Mastermind [28:57]

• Initial observations at the mastermind event.
  • First Impressions: Positive vibes, cool people, and high-quality attendees. The location is also noted as very nice.

    

Unlocking Your LinkedIn Engine by Notus [29:14]

• Marvin's presentation at the Tai Lopez mastermind.

  

  • Personal Branding for Everyone: Emphasizes that personal branding is beneficial for all, from corporate CEOs to startup founders.
  • Algorithm Simplicity: Focus on good hooks, body copy, and a clear narrative, rather than overthinking algorithm specifics like posting times or hashtags. The key is to engage and respond to comments.
  • Content as a System: Views content creation as a structured system with "content sources" (raw ideas and knowledge) and "content pieces" (individual posts, videos). This approach helps systematize content production.
  • Value Offer: Gives away their paid digital product (a Notion system) to all attendees who wish to receive it.

Tai Lopez Presentation [34:53]

• Key takeaways from Tai Lopez's talk at the mastermind.

  

  • Power of Long-Form Ads: Highlights the success of Dollar Shave Club's viral ad and his own 45-minute ad that generated eight figures with minimal production (iPhone, tripod, no edits).

    

  • Mistake: Content Too Short: A common error is making content too brief. Longer content is crucial for persuasion, especially for high-ticket sales.
  • Three Deadly Traits (That Keep People Poor):
    1. Pride
    2. Stubbornness
    3. Sensitivity
  • Overcoming Stubbornness: It takes time and effort (e.g., a 45-minute video) to shift people's ingrained opinions and convince them of a product's value.
  • Introversion as a "Disease": Advises men to view introversion as something to overcome through repetition, comparing it to curing a disease, as "the world does not reward overly shy men."

    

Evening Reflection - 3 Key Takeaways [38:05]

• Marvin summarizes his main insights from the mastermind.

  

  • 1. Value of Masterminds: Investing in masterminds and exposing oneself to higher-level individuals is essential for personal and business growth.
  • 2. Tai's Hiring Philosophy:
    • Mass Hiring: Don't hire just one person per position; hire multiple candidates.
    • Retention Strategy: Keep only the best performers (e.g., hire 100 sales reps, keep 20). Tai transparently communicates this competitive environment to applicants.
    • Onboarding Time: Give new hires 2.5 months (67 days) to prove themselves before making a decision.
  • 3. The 13x13 Rule (Long-Form Content Wins):
    • Building True Fans: Inspired by the "1,000 True Fans" concept, Tai suggests that to build loyal fans, people need to consume 13 hours of your content every 13 months.
    • Parasocial Relationships: This sustained engagement builds trust and a "parasocial relationship," leading to customer loyalty.

The 13x13 Rule: Why Longer-Form Content Wins [40:26]

• Marvin elaborates on the importance of long-form content.

  

  • Efficiency: Achieving 13 hours of watch time is significantly easier with longer content formats (e.g., 20-minute vlogs or 3-hour podcasts) compared to short-form content (e.g., 30-second reels).
  • Deep Connection: Longer content allows for deeper connection and builds genuine loyalty, which ultimately drives sales, as demonstrated by Tai Lopez's 45-minute YouTube ad.
  • Raw & Unedited: Marvin is a strong believer in raw, unedited content, noting Tai Lopez's pioneering use of this style for high-converting ads.

Weekend Retreat at Nook Bad Saarow [44:26]

• A team retreat combining work and wellness.
  • Location: Heads to Nook Bad Saarow, a favored Berlin city escape.
  • Team Workshop: Attends a workshop with team members, incorporating activities like meditation and ice baths.

    

Outro & Coming Up Next [46:19]

• Final reflections and a look ahead.
  • Gratitude: Thanks viewers and expresses happiness with the "summer opening" at the retreat.
  • Future Content: Continued commitment to sharing his journey and inspiring others.