Joma Explains His Hiatus from Joma Tech and Launches a New Second Channel
Summary:
Joma addresses his infrequent posting on Joma Tech, explaining that his content evolved from vlogs and sketches to more complex film productions, requiring significant time and skill development. Initially driven by views and later by improving filmmaking skills, he temporarily stopped posting when he went full-time on YouTube. After returning to a regular job and realizing his YouTube income had dropped, he decided to start a new channel, "Joma's 2nd Channel" (official name pending). This new channel aims for more consistent content production with a focus on topics like AI news and industry interviews, inspired by channels like MeatCanyon's secondary channel which balances creative output with sustainable audience engagement. He hopes to find a middle ground between creative freedom and audience interest.
Introduction: Explaining the Hiatus and New Channel [0:00]
- Joma acknowledges his long absence from posting on Joma Tech.
- He notes a recent video posted three months prior, after a three-year hiatus, followed by another break.
- The purpose of this video is to explain why he posts infrequently on Joma Tech and announce a new channel.
Evolution of Joma Tech Content [0:51]
- Early Stages (Part-time YouTube):
- The channel started as vlogs (2017-2018), then sketches (2018-2021).
- Joma admits he initially chased views and "narcissism," which is common for content creators.
- Sponsors provided initial income, making YouTube a viable option.
- Full-time YouTube (2022-2023):
- Joma transitioned to full-time YouTube in 2022, focusing on film production and skill development.
- He aimed to improve cinematography, editing, and storytelling, which required more time for each video.
- He did not want to stick to a single formula, constantly pushing himself to try new things and learn new skills.
The Realization and Return to Work [2:45]
- Joma realized that making one video every few months was not a sustainable business model.
- He pondered what he would do if money wasn't an issue, concluding he would still do YouTube but produce only one video a year.
- This introspection led him to take a step back from the "grind" of frequent posting.
- He later decided he needed money again and returned to work (Job 3 in 2024, Job 4 in 2025-2026).
The Influence of AI Tools and Rediscovering a Passion [3:50]
- Around 2023, Joma started experimenting with AI tools like ChatGPT and Cursor, which felt like "superpowers."
- These tools reignited his love for "building" things, specifically software, which doesn't require physical resources.
- His work became more enjoyable as a result, diverting his focus from video creation.
The Comeback and its Challenges [4:24]
- Joma looked at his YouTube analytics and saw a low estimated revenue ($232.41 in 28 days), which motivated him to make more videos.
- His "comeback video" ("Life of an AI startup founder/CEO") took a long time to produce.
- He prioritized storytelling and taking risks over virality or monetization, leading to slower production.
- He acknowledges that life is about balance, not just pure art or pure business.
Launching "Joma's 2nd Channel" [6:08]
- To address the challenges, Joma is launching a new channel, currently called "Joma's 2nd Channel" (official name pending).
- The new channel's purpose is to create content more frequently without depending on Joma Tech's intricate, less profitable format.
- He wants to focus on content with a good return on investment (ROI) and that is cheap to produce, such as talking about AI news, new tools, company moves, and potentially interviews.
- This allows him to stay sharp, up-to-date, and in touch with his audience more regularly.
Inspiration from MeatCanyon's Sustainable Model [7:09]
- Joma drew inspiration from YouTuber MeatCanyon, who creates high-quality, time-consuming animated videos (main channel) but also runs a second channel ("Papa Meat") for more frequent, sustainable content like reaction videos.
- MeatCanyon's strategy allows him to maintain audience engagement and financial stability while pursuing his artistic passion without compromising quality.
- Joma aims to adopt a similar business model, separating his high-production value Joma Tech content from more frequent, engaging content on his new second channel.
- He notes that his audience has aged with him, and some might even be his managers now.