This video details an Instagram story strategy that generated over $151,000 in cash collected in one month for an online coaching business, with 80% of that revenue coming from stories. The strategy emphasizes authenticity and intentionality over high ad spend or frequent posting.
Screenshot of cash collected in one month
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The main points covered include:
Why Stories are Effective: They allow for authenticity, showcasing struggles and behind-the-scenes content that builds deeper connections and differentiates from competitors.
4 Types of Stories for Sales:
Personality: Sharing values, morals, hobbies, and personal interests to build rapport.
Documentation: Showing the real, authentic journey of scaling a business, including both wins and losses, to build investment in your journey.
Social Proof: Displaying client results and transformations to visualize potential success for the audience.
CTAs (Calls to Action): Directing people to DMs for further engagement, nurturing leads, and converting sales (used sparingly).
Execution Tips: Focus on speaking directly to your Ideal Customer Profile (ICP), addressing their limiting beliefs and objections within stories, and being unapologetically yourself by documenting genuine experiences.
Efficient Creation: A workflow is shared for creating a week's worth of stories in under 30 minutes by drafting ideas and splitting text across multiple story frames.
Why Instagram Stories are the Best Way to Get Sales [0:02:01]
Instagram stories are highlighted as a powerful tool for generating sales due to their unique ability to foster authenticity and deeper connections.
Presentation slide describing why stories are the best way to get sales
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Authenticity as an Unfair Advantage: While many Instagram users present a curated, "fake persona" showcasing only successes, revealing struggles and behind-the-scenes moments helps you stand out.
Most accounts only show highlights and wins [0:02:11].
Few accounts show losses, struggles, or the real behind-the-scenes [0:02:15].
Authenticity allows you to become a "category of one" and differentiate yourself from competitors [0:02:25].
Resulting Engagement: This approach leads to a high volume of DMs and qualified inbound leads [0:02:37].
The speaker received over 100 inbound messages from a single call to action by being authentic [0:02:47].
Purpose: To showcase your values, morals, hobbies, and personal interests, allowing your audience to connect with you as a person, not just a business.
People buy coaches, not just coaching programs [0:03:21].
It bridges the gap between knowing you can deliver results and wanting to work with you [0:03:30].
Differentiation comes from personality when valuable information is readily available elsewhere [0:03:50].
Content Examples:
Helping clients with "unscalable" tasks even if not paid for it, demonstrating commitment and high-quality fulfillment [0:04:21].
Sharing personal values, such as calling parents daily despite a busy schedule [0:05:35].
Discussing personal brand values, like being low-key about wealth instead of flaunting it, to attract a specific type of client [0:06:35].
Sharing personal interests like fitness progress (gym, bulking) or pets [0:07:16].
Purpose: To show the genuine, authentic process of scaling a business, including both highs and lows, and to inspire the audience by showing the lifestyle they could achieve.
Gives the audience "reality checks" and demonstrates your progress [0:08:09].
Visually presents the aspirational lifestyle linked to achieving goals [0:08:12].
Impact: Builds audience investment in your journey and fosters loyalty.
A client joined after following the speaker's 2-year journey from appointment setter to consultant, seeing transparent growth from $3K to $150K/month [0:09:33].
Transparently showing "low months" (e.g., $60K cash collected compared to $151K previous month) builds trust and makes future successes more impactful [0:10:17].
Content Examples:
Sharing current location (e.g., Dubai with clients) and activities [0:08:34].
Providing financial updates (e.g., "87K cash for the month") [0:08:39].
Being vulnerable about stress, losing sleep, or working hard, and giving realistic perspectives on business [0:08:50].
Promoting a lifestyle of working smarter and living life while making money (e.g., hanging out with friends, hitting the gym) [0:11:36].
Documenting personal achievements, like buying a desired watch alongside clients, to show aspirational outcomes [0:12:06].
Instead of trying to appeal to everyone, focus your content on a single, specific Ideal Customer Profile (ICP) [0:19:07].
Market Research is Key: Understand your ICP's demographics, aspirations, fears, and struggles (e.g., "John, 23, dropped out of university, online fitness coach, wants a Porsche, inconsistent business, burned by mentors") [0:19:10].
Tailoring your stories to this specific individual makes your message resonate deeply, leading to more qualified inbound leads [0:19:57].
Understand and Address Limiting Beliefs and Objections [0:20:19]
Exercise: List every objection heard during sales calls [0:20:27].
Strategy: Use stories to proactively break down and solve these objections, demonstrating why they are not real or valid reasons to avoid working with you [0:20:49].
If an objection arises on a sales call, it means your content didn't pre-emptively address it [0:20:52].
Stories for Documenting, Not Giving Value: Unlike reels, stories are for showing your business's reality and personal journey, not just delivering educational content [0:21:16].
Show What Others Fear to Show: Share uncomfortable or vulnerable aspects of your journey (e.g., low months, struggles) to create a unique and unparalleled market position [0:21:26].
This transparency builds immense respect and separates you from competitors who only show successes [0:21:46].
Workflow: Generate a week's worth of stories in under 30 minutes.
Brainstorm Ideas: Keep a running list of thoughts, updates, client case studies, controversial opinions, limiting belief breakdowns, daily activities, gym progress, etc., in a notes app [0:22:07].
Create 2-3 Stories Daily: You don't need many stories; focus on quality and intention.
Drafting Technique: Copy text from your notes, find a suitable image/video, and split longer texts across multiple story frames if needed [0:24:08]. Save as drafts and post throughout the week.
Continuous Improvement: Consistency is key; the more you practice, the better you become [0:25:06].
Inspiration: Follow others who are successful at stories and adapt their methods [0:25:11].
The overall strategy emphasizes consistent, disciplined execution of these four story types, coupled with a deep understanding of your audience and authentic self-expression, to build a powerful personal brand that drives high-ticket sales. [0:25:38]
