Building a Profitable Personal Brand in 30 Days Using AI: A Step-by-Step Kortex Guide

Kortex

Create A 30 Day Action Plan With AI [0:00]

• Leveraging External Content for AI Guidance [0:35]
  • The first step is to search for a YouTube video or obtain information (e.g., a PDF document) that teaches how to accomplish a specific task, such as building a personal brand. [0:35]
    • This external content will be used to train the AI on how to perform the task. [0:48]
    • Select a video that provides a specific timeframe (e.g., "in 30 days") to enable the AI to act as a structured coach. [1:19]

      

• Generating the Action Plan [1:41]
  • Copy the YouTube video link and paste it into Kortex, an AI tool capable of processing video content to extract information. [1:41]
  • Prompt the AI to "give me a 30 day action plan for building a personal brand based on this video" and "act as if you are teaching me everything I need to know about starting a personal brand down to the detail." [2:49]
  • The AI will then generate a comprehensive, day-by-day action plan. [3:22]

    

    • Kortex can tailor strategies to individual experiences by interviewing the user, making it a personalized coaching tool. [3:32]
• Preparing the Output for Coaching [3:50]
  • The generated action plan, even if not perfectly structured initially, will serve as the foundation for the AI coach. [3:59]

Turn It Into A Meta Prompt [4:18]

• Saving the Action Plan as a Document [4:02]
  • Save the AI-generated 30-day action plan as a new document within Kortex. [4:02]
  • Clean the document by removing introductory and concluding AI text, leaving only the core plan. [4:13]

    

• Creating the Personal Brand Coach Prompt [4:21]
  • Utilize Kortex's "Write Incredible AI prompts" feature, which employs a pre-populated system prompt to create meta-prompts. [4:21]
  • Instruct the AI: "I want to create a prompt that is my personal brand coach that helps me execute on this 30 day action plan." [4:53]
  • Reference the previously saved 30-day action plan document as context for the prompt. [5:00]
  • Define a phased coaching structure to guide the user systematically: [5:04]
    • Phase 1: Brand Strategy Development - Focus on understanding the customer avatar, identifying key content topics, generating content ideas, and formulating a complete content strategy. [5:21]
    • Phase 2: Daily Execution Guide - Instruct the AI to guide the user day by day through the 30-day action plan, providing priority tasks and educational content, and requiring daily check-ins for feedback. [5:39]
• Refining the Meta Prompt and Initialization [6:00]
  • The AI will output the structured meta-prompt. To ensure completeness, add the full 30-day action plan document directly into this meta-prompt under an "Additional Context" heading. [6:10]

    

    

  • Name this combined document "Personal Brand Coach Prompt." [6:16]
  • To begin coaching, go to a new chat in Kortex, add the "Personal Brand Coach Prompt" as context, and initiate with "help me build a personal brand." [6:46]

    

    • The AI will start by asking key discovery questions related to professional background, target audience, and content positioning. [7:14]

      

    • Users can modify the prompt to have the AI ask questions one-by-one for a more conversational and less overwhelming experience. [7:30]
    • Once the initial questions are answered, the AI will provide a tailored content strategy and proceed with day-by-day guidance and check-ins. [7:59]

How To Build A Personal Brand [8:10]

• Core Elements of a Personal Brand [8:22]
  • Target Audience: Clearly define the specific group of people you aim to reach. [8:27]
  • Value Proposition: Craft a concise statement that outlines the unique value you offer, typically included in your bio. [8:27]
  • Topic Tree with Three Pillars: Structure your content around three categories: [8:32]
    • Growth Topics: Content designed for high virality and broad reach. [8:38]
    • Authority Topics: Content demonstrating your expertise, leading to less engagement but more sales and customer loyalty. [8:43]
    • Authenticity Topics: Content that reveals your human side, fostering trust with your audience. [8:51]
  • Free Download or Lead Magnet: Create a valuable free resource to attract potential followers and build an email list. [8:57]
  • Content Schedule: Establish a consistent posting schedule or generate enough ideas to maintain regular content creation. [9:09]

    

Using The Dan Koe Method (Kortex's Built-in Strategy) [9:33]

• Accessing the Strategy within Kortex [9:48]
  • Navigate to the "Market" section in Kortex, then select "Personal Brand and Content Strategy." [9:48]
  • Complete the interactive interview provided by the AI. [9:53]
• Components of the AI-Generated Personal Brand Strategy [9:56]
  • The AI's output includes:
    • Your transformation story. [10:00]
    • Defined target audience. [10:03]
    • Value proposition. [10:03]
    • Domain of Mastery: This includes your primary skill (authority skill) and complementary skills (authenticity and growth skills). [10:07]

      

    • Audience Pain Points & Content Foundation: Identifies audience struggles and transforms them into content inspiration and foundational topics. [10:21]
      • Foundational content topics are crucial for growth, teaching beginners the basics of your niche (e.g., "How to track your macros" for a fitness expert). [10:37]
    • Recommended bio and an expanded bio (e.g., for LinkedIn). [11:32]
    • Monetization Strategy: Suggestions for services (client-based model) or products (e-books, courses, templates, subscriptions). [11:39]
    • A suggested starting point, which can serve as your lead magnet. [11:54]

      

    • A comprehensive content strategy framework, content calendar outline, and platform strategy. [12:00]

Turn The Strategy Into 50 Content Ideas [12:20]

• Generating Content Ideas from the Strategy [12:22]
  • In Kortex chat, select the "Generate 50+ content ideas" prompt. [12:22]
  • Instruct the AI: "Generate the content ideas based on the content topics from @Personal Brand Strategy." [12:36]
  • The AI will then ask clarifying questions, such as confirming the target audience and which specific domain of mastery to focus on (e.g., "philosophical perspective shifting"). [12:49]
  • The AI generates a list of ideas categorized by audience struggles, audience desires, attention-grabbing hooks, listicle ideas, beginner advice, and trending topics. [13:10]

    

• Saving Content Ideas [13:30]
  • Save the generated list of content ideas as a new document titled "Content Ideas." [13:33]

Have AI Write Posts With Those Ideas [13:39]

• Creating Social Media Posts from Ideas [13:40]
  • In Kortex chat, select the "Create viral social posts" prompt. [13:40]
  • Specify the desired number and type of posts (e.g., "ten text posts for things like Twitter or LinkedIn"). [13:59]
  • Reference the "Content Ideas" document: "from @Content Ideas." [14:05]
  • The AI will generate the social media posts based on the ideas. [14:09]

    

• The Role of AI in Content Creation [14:17]
  • AI acts as "training wheels," providing a foundation for thinking and writing at a higher level. [16:09]
  • It helps in cultivating smarter language and ways of thinking, similar to how reading influences one's writing style. [15:38]
  • While AI can write posts, it is recommended to read through, modify, and add personal insights to the AI-generated content to make it unique and align with personal interests. [15:55]

How To Create Higher Quality Posts [16:37]

• Analyzing Exemplar Posts for Style [16:42]
  • Identify writers with a desired writing style (e.g., Zach Pogue). [16:50]
  • Screenshot and copy the text of their favorite posts into separate Kortex documents. [17:20]
  • Engage in a back-and-forth conversation with AI to break down and refine the analysis of these posts. [17:43]

    

• AI's Structural and Rhetorical Analysis [17:54]
  • The AI can identify key elements in high-quality posts, such as:
    • Universal structure.
    • Paradox-based messaging.
    • Transformation arc.
    • Universal truth presentation.
    • Abstract imagery.
    • Techniques for reframing.

      

• Generating Deep Post Concepts (Structured Ideas) [18:14]
  • Use the "Write incredible AI prompts" feature to create an advanced prompt. [18:14]
  • Instruct the AI to take the analysis of the exemplar posts and, instead of writing full posts, extract 5 distinct post concepts from your own notes (e.g., newsletters, journal entries). [18:21]
  • Specify that each concept should be broken down into: core paradox, big idea, key examples, transformation arc, and key techniques. [18:38]
  • This provides a structured outline, allowing the user to write original, deep, and perspective-shifting posts with AI as a strategic thought partner. [18:49]
• Future Steps: Product and Service Creation [19:14]
  • To build a profitable personal brand, the next step is to create a product or service. [19:14]
  • AI can assist in developing an "irresistible offer" by training it on established principles (e.g., Alex Hormozi's offer creation principles). [19:36]
  • AI can help format and write content for digital products and even generate landing page copy, accelerating the process of bringing products to market. [19:47]
    • This iterative process allows users to learn by doing, filling knowledge gaps by asking AI for guidance on structure, organization, and content. [20:13]