Kris Jenner's Guide to Personal Branding: Authenticity, Social Media, and Monetization

Summary:

This video summarizes Kris Jenner's MasterClass on personal branding.

Jenner emphasizes the importance of authenticity and self-discovery in building a personal brand.
She highlights the power of social media in shaping and promoting a brand [00:03:43].
The video covers strategies for identifying and engaging with a target audience.
Monetization methods, including sponsored posts and brand collaborations, are discussed.
Jenner shares insights on how to handle fame and stay grounded.
Kris shares examples from her life and the lives of her children.

Kris Jenner's early entrepreneurial experience was selling candles at The Candelabra [ 00:16:50 ]

Introduction to Personal Branding [00:00:27]

Kris Jenner's personal brand evolved from the reality show "Keeping Up With the Kardashians" [00:00:27].
- It expanded into various businesses, social media platforms, endorsement deals, and personal appearances [00:00:35].
- Jenner emphasizes her role as a branding expert, overseeing numerous brands [00:00:52].
A personal brand is how one presents themselves, perceived by others based on their story and values [00:01:09].
Jenner's branding philosophy centers on being authentic and pursuing passions [00:01:27].

Kris aspired to be a mom from a young age [00:01:51].
- "Keeping Up with the Kardashians" emerged as an authentic portrayal of her family life [00:02:21].
She describes herself as a "momager" and enjoys helping her children achieve their goals [00:03:18].
Describes how she learned to help her kids with branding.

Discover your values and determine your legacy [00:04:51].
Brand and person are similar because Chris Jenner the brand started out as Chris Jenner the person [00:05:21].
It's important to look inside yourself and think about what makes you happy and what your interests are [00:06:00].

Born in 1955 [00:15:31].
- Parents divorced at 7.
- Grew up with strong women [00:15:52].
Started working at 13, wrapping gifts [00:17:33].
- Was told that it doesn't matter what you're doing but you need to do it really well [00:17:51].
- Her grandmother taught her the importance of hard work and attention to detail [00:18:11].

The show premiered in 2007, unexpectedly launching a branding journey for the family [00:28:31].
Early on, the family made the conscious decision to just be themselves and let it all flow naturally [00:29:44].
Being authentic served them well, even if that included a DUI, they didn't edit it out [00:30:03].

What you want your brand to be [ 00:13:20 ]

The key is to find your fan base, the people who'll be drawn to your message and presentation [00:36:07].
- This goes back to what your brand is and why you're developing it.
- Target audience will dictate how you communicate [00:36:29].
Before talking to your audience, you need to find them through market research [00:37:06].

Harness the power of social media for personal brand visibility [00:48:49].
The images and creative are very important [00:12:41]
She has 44.5M followers on Instagram [00:49:28].
- For Jenner, Instagram, Snapchat, Facebook, and Twitter are very valuable [00:52:02].
Top video messages are spoken, a selfie and interesting about the product [01:01:17].
It’s really important to make sure you are seen and heard [01:17:05].

Monetize your brand [ 01:09:20 ]