Text Placement: Ensure text is strategically placed and readable.
Color Palette: Choose a consistent and appealing color scheme.
Font Choice: Select clean fonts and maintain consistency throughout the carousel.
Three key design considerations for creating appealing carousel posts: text placement, color palette, and font choice.
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Font Pairing: Combine bolder fonts for main headers with lighter fonts for subheaders to create visual balance and hierarchy.
Explanatory text detailing how pairing light and bold fonts creates visual balance and hierarchy in text design.
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Kerning: Adjust the spacing between individual characters to improve readability and visual appeal.
Example: Tighter kerning for main text, wider kerning for subheaders for a "sandwiched" effect.
A definition of kerning as the process of adjusting space between characters for visual appeal and readability.
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Text Integration: Build text around the subject of your images, utilizing negative space effectively.
Creative Text Example: Demonstrates how to creatively place text in an image with a strong light/dark contrast, making the text appear to be hidden behind a mountain using blending modes and the eraser tool in Photoshop.
A Photoshop demonstration of integrating text behind a mountain using the Color Dodge blending mode, creating a visually striking effect.
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These are popular for sharing travel experiences or short narratives.
Examples of video carousels, often referred to as "video postcards," showcasing various clips with overlaid text.
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A collection of various slides from a video carousel demonstrates different visual styles and text placements.
A collection of various slides from a video carousel, demonstrating different visual styles and text placements.
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Aspect Ratio: Recommended dimensions are 3x2 (3000px horizontal, 2000px vertical) or 4x5 (2700px horizontal, 2160px vertical).
Recommended video dimensions (aspect ratios) for Instagram carousels: 4x5 (2700px horizontal, 2160px vertical) and 3x2 (3000px horizontal, 2000px vertical).
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Premiere Pro sequence settings show dimensions set to 3000px horizontal and 2000px vertical for a 3x2 aspect ratio.
Premiere Pro sequence settings, showing the dimensions set to 3000px horizontal and 2000px vertical for a 3x2 aspect ratio.
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Editing Process Example (Kos, Greece trip)
Main Title Slide: Use bold fonts for the location ("Kos, Greece") and a lighter, aesthetic subheader ("Summer Postcards").
The main title slide of the video carousel, featuring "Kos, Greece" with a bold font and "Summer Postcards" as a lighter subheader.
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The chosen font, Bethany Elington, for the main header on the "Kos, Greece" title slide is highlighted.
Close-up of the "Kos, Greece" title slide, highlighting the chosen font, Bethany Elington, for the main header.
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Color Matching: Match text color to the video clip's palette (e.g., deep orange text for a blue sky clip for contrast).
A carousel slide featuring "The Suzie Blue" text in deep orange, demonstrating effective color contrast against a blue sky.
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A color wheel demonstrates how orange is complementary to blue for strong contrast.
A color wheel demonstrating complementary colors, specifically highlighting how orange is opposite to blue for strong contrast.
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Visual examples show "Cosmic Orange" text contrasting with a "Sky Blue" background, illustrating effective color palette choices.
Visual example showing "Cosmic Orange" text contrasting with a "Sky Blue" background, illustrating effective color palette choices.
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Custom Graphics (Postcard Style): Create a custom graphic in Photoshop using elements like Greek colors (blue and white), different fonts for headers and descriptive text, and a film texture overlay to mimic a postcard.
A custom-designed "Port of Kos Town" graphic resembling a Greek postcard, integrated into a video carousel slide.
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Pinterest search results for "Greek postcard" served as inspiration for creating custom graphics.
Pinterest search results for "Greek postcard," serving as inspiration for creating custom graphics for carousels.
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The Photoshop workspace displays the design of a custom "Port of Kos TOWN" postcard graphic, incorporating Greek colors and fonts.
The Photoshop workspace displaying the design of a custom "Port of Kos TOWN" postcard graphic, incorporating Greek colors and fonts.
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Editorial Layout: Divide the canvas into quarters, using two video clips with contrasting colors and custom text (e.g., handwritten "The Editorial Method") to create a magazine-like spread.
An editorial-style carousel slide, dividing the canvas into quarters with two video clips and custom text overlays like "Kefalos Beach" and "The Editorial Method."
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A diagram illustrates the division of the canvas into four quarters for an editorial-style carousel layout.
A diagram illustrating the division of the canvas into four quarters for an editorial-style carousel layout.
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A close-up shows the handwritten "The Editorial Method" text overlay, showcasing a personalized graphic element.
Close-up of the handwritten "The Editorial Method" text overlay, showcasing a personalized graphic element.
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Journey Through Time: Select clips shot at different times of the day to take the viewer on a journey and maintain engagement.
Strong First Image: Always start with the strongest image to grab attention.
Sharing Opportunities: Each new image in a carousel is an opportunity for someone to share, multiplying the reach of your content.
Unique Perspectives: Focus on non-obvious details or beloved subsections of an experience (e.g., "The Cats of Mykonos" instead of just famous landmarks).
Prominent Text: Use text effectively to grab attention, either by masking it into the photo/video or using unique graphics.
Chris Hau shares his strategies for creating engaging Instagram carousels.
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Chris Hau's carousel strategy in action shows a strong first image for the Canadian International Airshow to capture attention.
Chris Hau's carousel strategy in action, showing a strong first image for the Canadian International Airshow to capture attention.
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An example from Chris Hau's "Cats of Mykonos" carousel demonstrates content that focuses on unique, non-obvious details.
An example from Chris Hau's "Cats of Mykonos" carousel, demonstrating content that focuses on unique, non-obvious details.
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Concept: Create content around your personal interests, hobbies, and everyday life. "Everyday Carry" (EDC) videos are a great example.
The "Personality" section introduces content creation around personal interests and hobbies.
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Examples of "Everyday Carry" (EDC) video content showcase personal items and interests.
Examples of "Everyday Carry" (EDC) video content that showcases personal items and interests.
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EDC Carousel Example:
Setup: Use a contrasting surface (e.g., light gray mouse mat) for items to stand out.
Two mouse mats, with the light gray one chosen to provide contrast for the dark "everyday carry" items.
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Arrangement: Spend time meticulously arranging items for an aesthetic "hero photo."
A visually organized flat lay of "everyday carry" items, including a phone, camera, wallet, and accessories.
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The arranged "everyday carry" items on a dark surface include a tip to use natural light when shooting.
The arranged "everyday carry" items on a dark surface, with a tip to use natural light when shooting.
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Photography: Shoot at f/4 with a CPL filter (not a mist filter) at 50mm. Take multiple shots, isolating items or adjusting their positions slightly for variety.
