Nobel Laureate Daron Acemoglu challenges the pervasive AI hype, predicting a more modest economic impact over the next decade. His research suggests only 5% of tasks will be profitably automated by AI, contributing just 1% to global GDP. Unlike the internet, AI's transformative applications aren't yet clear, as it struggles with tasks requiring high judgment, social interaction, or tacit knowledge. Acemoglu advises business leaders to avoid blind AI investments driven by hype. Instead, companies should adopt a "pro-human" approach, leveraging AI to augment human capabilities and foster new goods and services, rather than solely focusing on cost-cutting.